COVID-19: How to Safeguard Your Beauty Business During Coronavirus Outbreak
Posted on 17th March 2020 at 12:54
As the number of Coronavirus (COVID-19) cases increase in the UK and across the world, we know that your main priority as a Beauty Business owner is to protect your customers, your staff and yourselves. Here at Pink Leopard, we care about your business and want to help you in any way we can, so we have put together some advice on actions you can take to safeguard yourselves and your clients.
💌 Send a message to reassure your clients and start a dialogue
Since the Beauty & Wellness industry largely revolves around physical contact and face-to-face consultations, many clients may be anxious about attending their appointments or booking in for procedures. It is important to remind your customers that their health and welfare is your top priority and to let them know about any additional hygiene measures your clinic or salon may be taking to ensure this. It may also be a good idea to encourage any clients who are feeling under the weather to reschedule their appointments to reduce risk to your staff and other clients. Dentelle Aesthetic Skin Solutions in Dorridge, Solihull, posted this statement on their website,
“’In light of the current Coronavirus situation, we are taking a common sense approach and would like things to continue as normal as much as is possible during these challenging times. We are following government guidelines and are, as always, taking precautions. We are taking extra measures with cross infection in all public areas and spacing out appointments to ensure no contact between clients
If you are concerned about being unwell, please seek medical advice and do not attend your appointment. Please also call our clinic on 01564770770 to let us know you will be cancelling your appointment.
We value your co-operation. Thank you, and best wishes to to you from all of us".
As a consumer, you would want to hear that the clinic or Medispa you are having your treatment at have your best interests in mind, and are taking extra measures to prevent the spread of COVID-19, so take the opportunity to reassure your clients and your reputation as a trusted clinic will be stronger than ever; open communication is key.
🚰🧼 Make sure your hygiene procedures are even more thorough than usual
This goes without saying, and we know that the vast majority, if not all of you, follow stringent hygiene processes already, but as COVID-19 gets closer and closer to home everyday, it would definitely be worth taking those extra steps to make sure that your clinic or salon is as safe as it can be until this all blows over. The Centers for Disease Control and Prevention have issued advice that recommends cleaning frequently-touched surfaces - such as computer keyboards, chairs, door handles and telephones - with soap and water, and following with an EPA-registered disinfectant containing at least 70% alcohol, between every client. The NHS and the Government have placed emphasis on the importance of washing your hands for 20 seconds, frequently throughout the day, and here are a list of songs you can sing in your head (or out loud, no one's stopping you) whilst doing it to make sure you’ve done it for long enough. Plus they’re more interesting than ‘Happy Birthday’:
Fleetwood Mac - Landslide
Beyonce - Love On Top
Dolly Parton - Jolene
TLC - No Scrubs
Belinda Carlisle - Heaven Is a Place On Earth
Lizzo - Truth Hurts
Dexy's Midnight Runners - Come On Eileen
💆💊 Most importantly, look after yourselves and those around you
You know your business better than anyone else does, and with the Government - at the time of writing this - remaining reluctant to enforce closures to shops, bars, restaurants and salons, independent businesses are having to make the difficult decision between remaining open and potentially endangering themselves and others, or closing and risking certain financial hardship. We know that you are stuck between a rock and a hard place, so it is imperative, now more than ever, to stay in tune with your physical and mental health. If you or a member of your household are displaying symptoms, the Government is recommending a self-quarantine period of 14 days. If you have the capacity to work from home, it may be a good idea to do this. If not, I’m sure that remaining conscious of hygiene and health & safety will be at the forefront of what you do. It is important throughout this time of uncertainty that we all look out for each other, and we at Pink Leopard are here to help in any way we can. You can contact us by emailing us at firstname.lastname@example.org.
☎️ HMRC have set up a helpline for independent businesses and self-employed people, who are worried about paying tax as result of COVID-19: 0800 0159 559
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